Phytotec brings evidence-based nature to Hungary

Our Concept

our-comcept

Phytotec is specialist in the marketing and sales of evidence based natural Rx and OTC drugs, as well as medical devices.

We in-license products from foreign partners on an exclusive and long-term basis for the territory of Hungary.

We promote our products by two dedicated medical sales teams visiting general practitioners and specialists.

Prescription free products are advertised by direct consumer advertising campaigns, developed by our DTC marketing & media team.

Because of the „multinational” past of our management and marketing team, our partners can expect a professional marketing approach and appreciate a smooth business relationship.

Phytotec is specialist in the marketing and sales of evidence based natural Rx and OTC drugs, as well as medical devices.

We in-license products from foreign partners on an exclusive and long-term basis for the territory of Hungary.

We promote our products by two dedicated medical sales teams visiting general practitioners and specialists.

Prescription free products are advertised by direct consumer advertising campaigns, developed by our DTC marketing & media team.

Because of the „multinational” past of our management and marketing team, our partners can expect a professional marketing approach and appreciate a smooth business relationship.

our-comcept

Our History

PHYTOTEC WAS FOUNDED

Phytotec was founded in 1999 by Norbert Langen, at this time country manager of Bayer Pharma in Hungary. His idea was to bring modern evidence based herbal drugs from Germany and Switzerland to Hungary.  

FIRST PRODUCT LAUNCHED

The first products were launched in 2001 in women's health, promoted by a medical sales team visiting gynecologist – a concept new to the market.

Over the years more herbal products followed produced by our German and Swiss partners (Schaper & Brümmer, Zeller AG)  reaching market leading positions within a short time. 

LAUNCH OF SEDACUR FORTE

Sedacur forte was launched in 2004. Today Sedacur leads the market of herbal sleeping and calming products.

 

START OF MEDICAL DEVICE BUSINESS

In 2008 Phytotec complemented its herbal drug portfolio with evidence based natural medical devices produced by Farma-Derma (Italy). Till today six medical devices were successfully launched in the areas of gynecology, urology and upper respiratory infections.

 

COOPERATION WITH BITOP AG

Since 2013 Phytotec cooperates with the German based bitop AG, bringing their innovative active ingredient Ectoin to the Hungarian market.

FERINJECT - THE NEXT MILESTONE IN PHYTOTEC'S HISTORY

In 2017 Vifor and Phytotec expanded their successful cooperation to Ferinject, the world market leader in the iv. iron segment.

OTC SWITCH OF MALTOFER CHEW

At the end of 2018 Phytotec succesfully switched the regulatory status of Maltofer chew OTC being the first major EU market with OTC status. 

OPERATIV MANAGEMENT REORGANISED

In January 2019 the operative management of the direct to consumer communication (DTC) and the medical  communication was split into two dedicated business units, due the increasing complexity and different promotional needs.

 

PHYTOTEC WAS FOUNDED

Phytotec was founded in 1999 by Norbert Langen, at this time country manager of Bayer Pharma in Hungary. His idea was to bring modern evidence based herbal drugs from Germany and Switzerland to Hungary.


FIRST PRODUCT LAUNCHED

The first products were launched in 2001 in women's health, promoted by a medical sales team visiting gynecologist – a concept new to the market.

Over the years more herbal products followed produced by our German and Swiss partner (Schaper & Brümmer, Zeller AG)  reaching market leading positions within a short time. 

LAUNCH OF SEDACUR FORTE

Sedacur forte was launched in 2004. Today Sedacur leads the market of herbal sleeping and calming products.

START OF MEDICAL DEVICE BUSINESS

In 2008 Phytotec complemented its herbal drug portfolio with evidence based natural medical devices produced by Farma-Derma (Italy). Till today six medical devices were successfully launched in the areas of gynecology, urology and upper respiratory infections.

 

COOPERATION WITH BITOP AG

Since 2013 Phytotec cooperates with the German based bitop AG, bringing their innovative active ingredient Ectoin to the Hungarian market.

FERINJECT - THE NEXT MILESTONE IN PHYTOTEC'S HISTORY

In 2017 Vifor and Phytotec expanded their successful cooperation to Ferinject, the world market leader in the iv. iron segment.

OTC SWITCH OF MALTOFER CHEW

At the end of 2018 Phytotec succesfully switched the regulatory status of Maltofer chew OTC being the first major EU market with OTC status. 

OPERATIV MANAGEMENT REORGANISED

In January 2019 the operative management of the direct to consumer communication (DTC) and the medical  communication was split into two dedicated business units, due the increasing complexity and different promotional needs.

 

An organization of 40 motivated and highly skilled employees  guarantees the growth of a portfolio of 14 products

An organization of 40 motivated and highly skilled employees  guarantees the growth of a portfolio of 14 products.

Facts & Figures

Management

Dr. János Durst

Head of Medical Communication

• Physician, MBA
• More then 25 years experience in the marketing- and sales management in original Rx, generics and the OTC area working for Bayer, KRKA and Phytotec
• Driving sustainable growth by managing change and implementing new strategies and tatics
• Native Hungarian, fluent in English and German

Norbert Langen

CEO

• Founder and co-owner of Phytotec
• German & Hungarian citizen
• Pharmacist, University of Bonn, Germany
• Extensive marketing-, in-licensing, consulting and management experience coming from management roles in Bayer AG, Bayer Hungária as well as COO in analyze & realize AG
• Beside his native German, fluent in English and Hungarian

Zoltán Bednarik

Head of Direct to Consumer Communication

• Economist
• 18 years experience in pharmaceutical marketing
• Integrated marketing communication expert
• Native Hungarian, fluent in German and English

Norbert Langen

CEO

• Founder and co-owner of Phytotec
• German & Hungarian citizen
• Pharmacist, University of Bonn, Germany
• Extensive marketing-, in-licensing, consulting and management experience coming from management roles in Bayer AG, Bayer Hungária as well as COO in analyze & realize AG
• Beside his native German, fluent in English and Hungarian

Dr. János Durst

Head of Medical Communication

• Physician, MBA
• More then 25 years experience in the marketing- and sales management in original Rx, generics and the OTC area working for Bayer, KRKA and Phytotec
• Driving sustainable growth by managing change and implementing new strategies and tatics
• Native Hungarian, fluent in English and German

Zoltán Bednarik

Head of Direct to Consumer Communication

• Economist
• 18 years experience in pharmaceutical marketing
• Integrated marketing communication expert
• Native Hungarian, fluent in German and English

Therapeutical Area

For more information please contact us!

Phytotec Hungária Bt.
1026 Budapest, Szilágyi Erzsébet fasor 61., Tel.: (+36 1) 392-0385

Privacy Statement, Impressum, Contact

Cikatridina | Esberitox| Endoral| Maltofer | Micovag PlusPremens | Proktis-M | Proxelan | Remifemin | Remifemin Plus | Remotiv extra | Reventil | Sedacur forte | Urzinol | Vitagyn C

Update: 2019.11.06.